Multi-agent modelling for simulation of customer-centric Supply Chain

The analysis of coordination among the supply chain is a key factor for improving its performance. The highly dynamic demand induced by the volatility of customers requires defining tools to improve the performance. This paper presents an agent-based modelling concept for simulation of customer-centric supply chain. We describe the specificities of such supply chains at the enterprise modelling domain level and propose an approach permitting to explicitly take into account the customers and their behaviours. The approach uses three levels of modelling, successively leading to a domain model, a conceptual agent model and an operational agent model. A case study from the personalized golf club industry illustrates the proposed approach.